Enter an enchanting domain where the stories behind our jewelry come to life
PERIFANI was founded in New Mexico which is known as the “Land of Enchantment”—a name whispered by the wind through red canyons and etched in the golden light of endless deserts. First used to draw travelers to its spellbinding beauty, the phrase soon captured something deeper: a land where ancient spirits linger in sacred pueblos, where the sky burns with color, and time seems to blur between past and present. The title reflects more than scenery—it speaks to the quiet magic woven through every mesa, shadow, and starlit night.
In Native American culture, hawks have long symbolized vision, guardianship, and spiritual awareness. Revered across many tribes, these powerful birds were seen as messengers between the physical and spirit worlds, often associated with clarity, focus, and protection. Their keen eyesight and soaring flight made them symbols of foresight and higher perspective, guiding warriors, leaders, and shamans alike. Hawks frequently appear in tribal stories, rituals, and totems, representing strength, truth, and the ability to see beyond deception.
The tradition of shedding tears at a wishing well traces back to ancient folklore, where wells were believed to be sacred places inhabited by spirits or deities. People would cast coins into the water while making heartfelt wishes, often during moments of sorrow or longing. Tears shed at these wells symbolized sincerity and emotional depth, believed to strengthen the wish and draw favor from the spirits below. Over time, the image of a tear-filled wish became a poetic symbol of hope, love, and unspoken dreams.
The dragonfly symbolizes transformation, adaptability, and the connection between the spiritual and natural worlds. Many tribes view the dragonfly as a sign of change, light, and renewal, often associated with water and the spirit realm. Its quick, darting flight and shimmering wings are seen as reminders to live in the moment and embrace life's constant movement. For some Plains tribes, dragonflies were also believed to bring protection and good luck in battle.
Two interlocking hexes form a powerful symbol of mystical union, representing a bond that transcends distance, time, and even fate. In folklore and magical traditions, each hex carries intention and energy—when woven together, they create a shared enchantment that links two souls in harmony. These entwined symbols are believed to protect the connection, amplify mutual strength, and ensure that no matter where life leads, the two remain spiritually intertwined, bound by a magic deeper than words.
In Native American culture, sea turtles hold deep symbolic meaning, often representing longevity, endurance, and the sacred connection between Earth and water. While more commonly associated with coastal tribes, the sea turtle’s steady movements and long life made it a powerful emblem of wisdom and perseverance. In many creation stories—especially those of Eastern Woodlands and some Pacific Northwest tribes—the turtle is believed to have carried the Earth on its back, giving rise to the term “Turtle Island” for North America. As creatures that navigate both land and sea, sea turtles are seen as mediators between worlds, offering lessons in balance, patience, and the timeless rhythm of nature.
The fire phoenix is a legendary bird rooted in ancient mythology across cultures, most notably in Greek, Egyptian, and Chinese traditions. Often associated with the sun and fire, the phoenix symbolizes rebirth, immortality, and transformation. According to legend, the phoenix lives for centuries before building a nest of flames and being consumed by fire, only to rise anew from its ashes. This powerful cycle of death and renewal has made the phoenix a timeless symbol of resilience, hope, and the enduring human spirit in the face of adversity. Opal is known for containing an inner fire that is perpetually emitted.
Wearing sparkling jewelry at a wedding carries a touch of magic, symbolizing love's radiance, joy, and new beginnings. The glimmer of each crystal catches the light like a celebration of the moment, reflecting the happiness shared between two souls. Across cultures, such sparkle is believed to attract positive energy, ward off negativity, and mark the occasion with beauty that mirrors the heart's deepest emotions.
Dropping seashells on the beach has long been a quiet ritual of farewell or remembrance in coastal cultures around the world. In some traditions, each shell left behind symbolizes a wish, a memory, or a message carried away by the tides. Because seashells once housed living creatures and are shaped by the sea, they’re seen as tokens of transformation and connection to the ocean’s rhythm—making even a simple act like dropping a shell feel sacred and timeless.
Silver and turquoise hold deep spiritual and cultural significance in Native American traditions. Turquoise is revered as a sacred stone of protection, healing, and connection to the sky and water, often seen as a bridge between the physical and spiritual worlds. Silver, valued for its reflective and purifying qualities, enhances the power of turquoise and symbolizes clarity, strength, and endurance. Together, they are commonly used in jewelry and ceremonial items, embodying harmony, heritage, and the enduring relationship between people and nature.
The crescent moon has long been seen as a symbol of magic, transformation, and new beginnings. Its delicate curve in the night sky marks the cycle of renewal and the quiet power of change, often associated with intuition, feminine energy, and hidden potential. Across cultures, the crescent moon is believed to hold mystical energy—guiding dreams, inspiring creativity, and reminding us that even in darkness, light is always growing.
The sun rising or setting over the ocean holds deep symbolic importance, representing renewal, balance, and the meeting of two powerful forces—sky and sea. It marks the passage of time and the rhythm of life, inspiring reflection, hope, and awe. For many cultures, this moment is seen as sacred—a visual reminder of nature’s harmony and the endless cycle of beginnings and endings, where light kisses water and invites the soul to pause and dream.
In Native American culture, bears are revered as powerful spiritual beings and symbols of strength, courage, and healing. Many tribes consider the bear a sacred guardian, connected to the earth and deeply respected for its intelligence and independence. In creation stories and legends, bears often appear as protectors or wise teachers, embodying both physical power and introspective wisdom. The bear's ability to hibernate also links it to renewal, dreams, and the cycles of life. Across cultures, the bear stands as a guide between the physical and spiritual worlds—an enduring symbol of resilience, introspection, and sacred connection to nature.
The Zia symbol, a sacred sun emblem, originates from the Zia Pueblo of New Mexico and carries deep spiritual and cultural significance. This ancient design features a circle with four groups of four rays extending outward in four directions. For the Zia people, the number four is sacred—it represents the four directions (north, south, east, west), the four seasons, the four times of day (morning, noon, evening, night), and the four stages of life (childhood, youth, adulthood, elderhood). At its center lies the circle of life and connection. The Zia symbol reflects a worldview rooted in harmony, balance, and respect for the natural cycles of existence. Though it has become widely recognized as the emblem on the New Mexico state flag since 1925, many Native communities emphasize the importance of honoring its origin as a sacred cultural symbol—not merely a decorative design, but a representation of deep spiritual philosophy.
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